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The Hype
Essentially, the key element to a products success and failure. More the justification of a hype, more is the appreciation and thus profits of the product. Apple had created a lot of excitement in India before it's latest launch in India and the new price reductions in the US really meant a whole lot more fun for the Indians. But it was a short lived joy. Estimates had predicted a sale of nearly 10,000 iPhones in the first month after the launch. But the excitement soon fizzled out due to exorbitant prices charged by the providers Airtel and Vodafone (Wish BSNL was there too) and iPhone hardly sold a 1,000 units in India. Too bad for such a dream gadget. Partly because of the greed of the Indian government to make higher tax money from it and partly from the service providers so that they could benefit from the good margin. Thus all the great anticipation and excitement went down hard enough for Apple to take a beating from it. Although the iPod Touch really became a huge hit in India.
The Inside Power
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The Desi Impact
- First of all, one's biggest deterrent will have to be the locking of the SIM card to the specific provider. We Indians usually love to interchange between different providers whichever is the best but this beauty surely keeps you at bay from this.
- Next, you have the lack of SMS Forwarding, Copying options and FM radio which means most Indians will have to give this a miss. The first and the last are almost essential features in every phone for every Indian.
- The next problem is the lack of 3G support in India till now which means the new tag of Apple iPhone 3G is more or less useless.
- Lack of high Google Maps support as in the US in India also adds to Indian woes.
- When the battery goes down, it means you need to go to Apple and surrender your phone to them till the time they don't finish work and that means you are without your life support (at least for Indians).
- High price means that after seeing all the drawbacks, it makes sure that you don't buy this device at all.
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